Shae is a modern haircare brand that embodies elegance, individuality, and self-expression. I had the privilege of shaping the brand's identity through creative direction and branding, crafting a visual language that aligns with Shae's mission to empower confidence and celebrate natural beauty.

The creative direction for the photoshoot was designed to highlight the versatility and vibrancy of Shae's products while maintaining a refined and contemporary aesthetic. By blending clean, minimalistic compositions with dynamic, expressive styling, the visuals capture the essence of the brand—bold yet approachable, luxurious yet relatable.

The branding incorporates a sleek and sophisticated color palette paired with elegant typography, ensuring a cohesive and elevated presentation across all touchpoints. Every element reflects Shae's dedication to quality and innovation, creating a lasting impression that resonates with its audience.