Jordan Daniels is an artist, fashion designer, and art director whose 16-year practice sits at the intersection of aesthetic philosophy and cultural critique. His work embodies the principles of wabi-sabi — finding beauty in imperfection and impermanence — while channeling the conceptual provocations of Marcel Duchamp. This synthesis results in a raw, unvarnished perspective that challenges traditional notions of form, function, and meaning.

As the founder of Equalnox Clothing and Grey Gradient, Daniels reimagines the dialogue between luxury and street fashion, crafting garments that exist as both wearable art and cultural statement. His collections have been showcased in creative hubs like NYC, LA, London, and Switzerland, each reflecting his ongoing interrogation of time, space, and materiality. Through his work, Daniels invites audiences to see fashion, art, and design not just as apparel and imagery, but as a lens for understanding the world’s imperfect beauty.