As the art director for LG, I had the privilege of shaping her visual identity across multiple platforms, bringing her artistry and brand vision to life. From designing her merchandise and album cover to creating her website, every project was an opportunity to reflect LG's bold and innovative approach to music and creativity.

The merchandise design captures LG's unique style and energy, blending bold graphics and contemporary aesthetics to create pieces that resonate with her audience. Her album cover was crafted as a visual extension of her sound—dynamic, expressive, and deeply personal, with a focus on storytelling through layered visuals and striking typography.

For her website, LG Team Genius, I focused on creating an interactive and modern experience that highlights her music, brand, and creative projects. The design combines sleek functionality with bold visuals, ensuring a seamless and engaging experience for her fans.