SHAE
Shae was a branding project where I led the creative direction, visual identity, and photoshoot art direction. The goal was to create a modern, elevated look that felt confident, approachable, and timeless.
From the logo and typography to the color palette and photography, every decision was made to build a consistent brand experience across print, digital, and social. The imagery focused on clean compositions and expressive styling to highlight the products while giving the brand a distinctive visual voice.
Projects like this are where I enjoy bringing strategy and design together, creating brand systems that feel cohesive, memorable, and built to grow over time.
